Why Representation Matters in Media and Entertainment

Screens are part of our daily lives for better or worse. What we see in the screen and unfortunately the mirrors says speaks directly to our mental health. Once our eyes observe the content, it’s on our minds to interpret…. And that can be exhausting.  Nobody likes feeling like particular narratives are being forced upon them.

In a world that’s more connected than ever, what we see on our screens shapes how we perceive the world—and ourselves. Yet, for far too long, media and entertainment have failed to reflect the true diversity of the society they aim to entertain.

As someone who grew up not seeing many faces like mine on television, I understand firsthand the impact that lack of representation can have on one’s sense of self-worth and belonging. If you think I’m being hyperbolic, when I was in middle school, there was a commercial that the “Cheerios” put out highlighting a bi-racial family. Those hateful comments, and rhetoric that I saw back then, seeped from the internet and really impacted my days at school and sense of self. This personal journey has fueled my passion for advocating for better representation in media.

Representation in media and entertainment isn’t just about ticking boxes—it’s a powerful tool for shaping cultural narratives, fostering empathy, and driving social change. When everyone sees themselves reflected in the stories we tell, it empowers individuals and strengthens our collective social fabric.

The Impact of Representation

• For marginalized communities, seeing themselves in media is crucial for building self-esteem and a sense of belonging. It validates their experiences and tells them they are seen and valued.

• When diverse stories are told, it helps others understand experiences different from their own, fostering empathy and reducing prejudice.

• Accurate representation can dismantle harmful stereotypes that have been perpetuated by media for decades.

• Positive role models in media can inspire young people to believe in their potential, showing them that they too can achieve greatness.

Underrepresentation in Film and TV

Despite making up 40% of the U.S. population, people of color are underrepresented in leading roles, making up only 27% in the top-grossing films of 2021 (USC Annenberg Inclusion Initiative, 2021).

Studies show that inclusive content leads to higher audience engagement, with diverse films generating 35% more revenue than their less diverse counterparts (McKinsey & Company, 2021).

Black Panther’s Global Impact

I am (unfortunately) a big fan of Marvel! It’s undeniable the impact that Marvel’s Black Panther had globally. It shattered records and cultural barriers, demonstrating the massive impact of authentic representation. Its success proved that diverse stories can resonate globally and that there’s a huge appetite for them.

By investing in diverse storytelling, Netflix has not only expanded its audience but also set a new standard in the industry. Shows like Black AF and The Vince Staples Show have highlighted the importance of inclusive narratives.

Challenges in Achieving Representation

• Systemic Barriers: Despite progress, systemic barriers still prevent many voices from being heard in Hollywood. Issues such as typecasting, lack of opportunities, and underfunding of diverse projects persist.

• Tokenism vs. True Representation: It’s not enough to have diverse faces on screen; the stories they tell must also reflect the depth and complexity of their experiences.

To truly move the needle, media companies need to commit to not only increasing representation on screen but also behind the scenes. This means hiring diverse writers, directors, and producers who can authentically tell these stories.

As consumers, we have the power to demand better representation by supporting content that reflects the world we live in. Let’s champion the shows, movies, and creators who are paving the way for a more inclusive future.